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Page 76 revised:
Breakeven Sales and Profitability - Concept
A business makes money through a combination of sales, gross margin, and fixed and variable operating costs. You can manage profits to the dollar by managing these areas. Use the method for any kind of business including retail, service, and manufacturing, or a not-for-profit, such as a county hospital or a municipal water company.
· The breakeven point is the sales volume that equals the sum of operating costs plus cost of goods sold. For the breakeven calculation, all you need are fixed gross margin percentage, operating costs, and variable operating costs.
· Gross margin is the difference between sales and cost of goods sold.
· Fixed operating costs are unchanged over short periods of time regardless of sales activity.
· Fixed costs include expenses such as permanent employees, rent, utilities, equipment leases, supplies and insurance.
· Interest costs for long-term debt are not operating costs, they are a cost of capital.
· General and administrative costs (G & A) are another term for operating costs. Some businesses use the term marketing and administrative costs.
Variable operating costs change with sales activities. Expenses include advertising, sales supplies, sales commissions, credit card fees, and inventory financing costs. Variable costs typically are in the range of 4% to 7% of sales.
A word of caution: If you are analyzing a manufacturing business, do not attempt to substitute fixed and variable manufacturing costs in the formula instead of the gross margin percentage. The reason is timing differences. Material, labor, and overhead are capitalized into inventory and finished products are not necessarily sold in the same accounting period as produced.
Knowing breakeven sales, profitability, and profit that is possible will help you to assess the finances of your business, competitors, customers, potential acquisitions, and potential acquirers.
Author's note: Above is the rewritten page 76 text. The concept on page 76 in the book is correct. Roger S. Bennitt
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